Our Story

Our story

Nestled in the vibrant heart of Dublin City Centre, Fresh Cuts emerged in 2015, offering a refreshing alternative for those seeking style and quality without compromising on their values. Our humble beginnings trace back to Cow's Lane Designer Market, where we introduced our original designs and garments to a discerning clientele.

As an independent family business, Fresh Cuts is passionately driven by the vision of Lorna and Steven, a dynamic husband and wife duo. Their unwavering commitment to sustainability and style fuels our brand's ethos, creating a fusion of conscious fashion and impeccable craftsmanship.

Recently, our Fresh Cuts family expanded with the arrival of a beautiful addition, Indi, their adorable daughter. This joyous milestone further inspires our dedication to creating a better future for the next generation.

Join us on this journey as we continue to design and curate collections that reflect our values and resonate with the fashion-forward individuals who share our vision.

In 2015 we choose Organic materials and Ethical practices on a personal level as we didn’t want our brand associated with in humane working conditions or adding to an already polluted planet. As we grew as a brand and personally, we became even more aware about what sustainability really meant and entailed. What affects our business could have on the world and how we could make a commitment that will add to the future. Never giving up on our commitment to style or quality we committed to a sustainable future. We began to control every step of the process, from design to production and journey towards a Sustainable Company our family can be proud of.  Today all our Fresh Cuts items are 100% GOTs certified Organic Cotton and come delivered in a compostable Mailer. 

Read our sustainable practices here

Since inception our team has grown to 7 people based here in Dublin. We have one retail store located at 13 Castle Market, Dublin 2. Lorna still overlooks and designs all our own collections in house. All items are bespoke and manufactured to our own specifications and colours.  Our designs are collection based and limited edition so once they sell out we don’t do them again. We design trans-seasonal items that can we worn all year round and as such get the most wear.

Brands We Love

Fresh Cuts initially launched as a stand alone brand but through opening our first retail store in a basement in 2016 we found that Dublin & Ireland was missing a fully serviced ethical clothing store. While we design and produce casual apparel such as t-shirts and hoodies under the FRESH.CUTS brand, we had numerous requests from items such as ethical jeans, jackets and trainers. From here we added other brands from throughout Europe that had the same values and ethos as FRESH.CUTS and means we can give our customers a dedicated ethical and sustainable muti brand store that you can pick up everything one would need.