Posted on September 01 2021
We are delighted to drop our 'This Place' collab with Photographer Aidan Kelly
We are delighted to reveal our collaboration with the acclaimed Irish Photographer and DJ Adian Kelly. A limited-edition collection of Unisex tees and jumpers that are now available in stores and online.
Mainly practicing in street photography, the iconic Irish Photographer is known for combining a media element via text and double exposure to add a narrative that extends the idea of missing parts of an escape or atmosphere to the story.
Under the collection “This Place”, we collaborated with Kelly's archives to develop a collab that encapsulates the spirit Of Dublin City. 'Since 1999 I’ve been working in photography and digitised handwriting, I wanted to sum up the changes over the last twenty years or even more, of both Dublin’s life and my own, in the process of getting older, Feeling dislocated sometimes, I personalised the city as men or ships or rivers and imagined a woman who co-incidentally didn’t love or want to talk to me anymore. Not unlike say a government representative that cares only for your concern if it’s election season.' - Aidan Kelly
We are exploring new areas of collaborations with artists who may not normally showcase their work on clothing. Aidan seemed to us to be the perfect match and natural partner to launch this new line of direction. His images and love for Dublin city sits right with us in Fresh Cuts. As a customer of the store we had built up a friendship with him that brought the collaboration about. We are delighted to have joined forces to create a Dublin City Streets collection that showcases his work and the beauty of Dublin.
The garments in true Fresh Cuts fashion are made from 100% Organic Cotton. We are really excited about the crews. It's something we have never done before, Aidan's images are actually printed on a separate piece of white organic fabric and then sewn onto the garment to frame it like a picture on a wall. Its a really cool effect and must be seen
We sat down with Aidan to discuss this collection and how it came about recently in the below video.
This limited-edition collection is available now in stores and online.
The capsule will include 5 pieces, including Unisex Tees and Jumpers