The Irish Times is one of Ireland leading national newspapers. Fresh Cuts featured in the Irish Times fashion pages of 'What We Like' a weekly column written by Dominique McMullan.  Our featured item was the 'Run-around Fleece' jumper that suited perfectly with their warm and fuzzy article.

Bairbre Power is one of Ireland's most influential fashion journalists. As the editor of fashion for the Independent Newspaper she has a weekly column in the lifestlyle magazine every Saturday where she picks out her top rated fashion items. Fresh Cuts caught Bairbres attention due to our minimal designs, eco materials and signature comfort! You can see the piece online below. is one of Ireland's leading celebrity and fashion website giving up to date news along with featured articles on fashion and style. Fresh Cuts were approached by to run a piece in their style section on the formation of the new company and its offerings as they could see the alignment between their readers and our offerings. The piece was written by its editor Aoibhinn McBride and can be found below



VIP Magazine is a monthly magazine featuring up to date celebrity parties and gossip. Fresh Cuts featured in their December issue in a section of gift ideas for men.




Xpose is a daily fashion and Lifestyle TV show on TV3. Our Vintage Distressed tee was featured on the show when presenter Peter O'Riordan was spotted wearing it interviewing Irish Music star Gavin James. It was also featured on his Instagram account with the pair.



Lovin Dublin is Ireland premier online media source for everything that happens in the city of Dublin! It covers the latest about food, lifestyle, culture and fashion. We were delighted when they wanted to do a piece about our new Pop-Up shop on South William St and were delighted with the end result. You can read the article below!

Our story

Born and bred in the heart of Dublin City Centre, FRESH.CUTS. began selling its original designs and garments in Cow's Lane Designer Market in 2015.  The idea was to give people an option to choose better but not compromise on style or quality. An Independent family business it is run by Husband and Wife team Lorna & Steven and their new edition a beautiful little girl, Indi.

In 2015 we choose Organic materials and Ethical practices on a personal level as we didn’t want our brand associated with in humane working conditions or adding to an already polluted planet. As we grew as a brand and personally, we became even more aware about what sustainability really meant and entailed. What affects our business could have on the world and how we could make a commitment that will add to the future. Never giving up on our commitment to style or quality we committed to a sustainable future. We began to control every step of the process, from design to production and journey towards a Sustainable Company our family can be proud of.  Today all our FRESH.CUTS items are 100% GOTs certified Organic Cotton and come delivered in a compostable Mailer.  You can find more on our sustainable
practices here

Since inception our team has grown to 7 people based here in Dublin. We have one retail store located at 13 Castle Market, Dublin 2. Lorna still overlooks and designs all our own collections in house. All items are bespoke and manufactured to our own specifications and colours.  Our designs are collection based and limited edition so once they sell out we don’t do them again. We design trans-seasonal items that can we worn all year round and as such get the most wear.

Brands We Love

Fresh Cuts initially launched as a stand alone brand but through opening our first retail store in a basement in 2016 we found that Dublin & Ireland was missing a fully serviced ethical clothing store. While we design and produce casual apparel such as t-shirts and hoodies under the FRESH.CUTS brand, we had numerous requests from items such as ethical jeans, jackets and trainers. From here we added other brands from throughout Europe that had the same values and ethos as FRESH.CUTS and means we can give our customers a dedicated ethical and sustainable muti brand store that you can pick up everything one would need.