SimpleChique - Stone Indigo

Protect the oceans from microfiber pollution

Conventional cotton used for clothing and textiles is usually combined with synthetic fabrics such as acrylic, fleece and polyester. Research shows that during washing, these synthetic fibers are released into our waterways, in the form of microfibers.
The International Union for Conservation of Nature and Natural Resources estimates that around 1.7 million tons of microfibers enter the ocean each year, threatening marine species and sensitive coral reef ecosystems.

Less Water Usage

It takes 1,800 gallons of water to produce enough cotton for a pair of jeans. In fact, the water needs of cotton are so high that cotton production has contributed to the draining of the Aral Sea in Central Asia.

Organic cotton has a much lower environmental footprint. Production of organic cotton takes 71 percent less water and 62 percent less energy than production of conventional GMO cotton.

Reduce your exposure to hazardous insecticides and pesticides

Conventionally grown GMO cotton is one of the most toxic crops in the world. It makes up only 2.5 percent of global cropland, and yet it accounts for up to 25 percent of the world’s use of insecticides.

In addition to being responsible for the use of toxic chemicals such as aldicarb and paraquat, GMO cotton is sprayed with large amounts of Monsanto’s Roundup herbicide. 

Organic cotton farmers use only organic-approved fertilizers, herbicides and pesticides from plants, animals and minerals to prevent pests and diseases. This slashes your risk of health issues, while also protecting farmworkers and reducing environmental pollution.